Prasad Sangameshwaran &Amp; Priyanka Sangani

Stories by Prasad Sangameshwaran &Amp; Priyanka Sangani

Madison to pick majority stake in Sunny's PMG

Madison to pick majority stake in Sunny's PMG

Rediff.com   11 Jun 2007

Media and advertising agency Madison will acquire a majority stake in cricket's "little master" Sunil Gavaskar's sports management company, Professional Management Group.

Temptation buys HUL's marine foods business

Temptation buys HUL's marine foods business

Rediff.com   11 Jun 2007

Mumbai-based Temptation Foods has acquired the marine foods business of FMCG major Hindustan Unilever for an undisclosed sum.

Brand-conscious firms ramp up IPR protection

Brand-conscious firms ramp up IPR protection

Rediff.com   11 Jun 2007

Even as conflicts between rival brands increase in India, industry experts find the trend encouraging.

Tatas can save Rs 700 cr tax on Glaceau stake sale

Tatas can save Rs 700 cr tax on Glaceau stake sale

Rediff.com   31 May 2007

According to Indian tax laws, an acquisition or sale made by an overseas subsidiary of an Indian company is not liable for taxation in India.

FMCG firms rev up acquisition tempo

FMCG firms rev up acquisition tempo

Rediff.com   30 May 2007

With substantial cash reserves, a buoyant domestic market and increasing global opportunities, almost every consumer goods (FMCG) company is looking for acquisition targets.

No more kids in advertisements?

No more kids in advertisements?

Rediff.com   25 May 2007

There is also a growing realisation amongst companies that very small children are not able to comprehend communication properly.

Now, message in the lunch box

Now, message in the lunch box

Rediff.com   21 May 2007

Last week, lunch boxes delivered by Mumbai's formidable army of dabbawallas (delivery boys) came with a small tag.

Britannia's Tiger row may end soon

Britannia's Tiger row may end soon

Rediff.com   19 May 2007

Royalty terms with Danone for brand on the cards.

Corporates take rivals head-on through ads

Corporates take rivals head-on through ads

Rediff.com   14 May 2007

Confrontational advertising has become the order of the day in India with corporate houses taking on rivals head-on.

Luxury brands of the world unite

Luxury brands of the world unite

Rediff.com   14 May 2007

In what could be the norm in the days to come, luxury brands that are available in India, including the ones mentioned above, are coming together to work in unison.

GSL may take over Sara Lee business in India

GSL may take over Sara Lee business in India

Rediff.com   4 May 2007

At present, Godrej Sara Lee's portfolio largely consists of household insecticide brands like Hit and Good Knight in India, apart from Sara Lee's air purifier brand, Ambi Pur.

Star to lose Rs 100 crore HLL ad deal

Star to lose Rs 100 crore HLL ad deal

Rediff.com   24 Apr 2007

Broadcaster Star India stands to lose Rs 100 crore (Rs 1 billion) following the decision of India's largest advertiser Hindustan Lever to pull its advertising off the Star network.

Ash-Abhi wedding gets 'branded'

Ash-Abhi wedding gets 'branded'

Rediff.com   18 Apr 2007

The month-long carnival (after the April 20 wedding) will be held in 10 or12 cities and will showcase a collage of the couple's films, paintings and photographs, apart from exhibiting Gitanjali's new wedding collection.

Ad agencies hunt for media strategists

Ad agencies hunt for media strategists

Rediff.com   16 Apr 2007

Earlier this year, ad agency Leo Burnett returned to the Indian Institute of Management, Bangalore, after a gap of six years and hired six graduates as strategy planners.

Ad gurus upstaged by new names in Asian rankings

Ad gurus upstaged by new names in Asian rankings

Rediff.com   13 Apr 2007

The rankings are based on the performance of ad agencies and ad men at major international creative advertising awards like Cannes, The One Show, D&AD and Clio.

Tata Sky beats cricket blues

Tata Sky beats cricket blues

Rediff.com   9 Apr 2007

India may be out of the World Cup, but some cricket fans are willing to pay a whopping Rs 29,100 to buy two seats for the final match.

HLL sells Sangam to Spinach

HLL sells Sangam to Spinach

Rediff.com   5 Apr 2007

Move raises doubts about the viability of the business model in organised retail.

Ad firms welcome Zee's cricket league

Ad firms welcome Zee's cricket league

Rediff.com   4 Apr 2007

Even as the World Cup debacle lingers on everyone's mind, advertising agencies have welcomed Zee group chief Subhash Chandra's announcement of a parallel cricket league in the country.

Popular faces give hard brands soft look

Popular faces give hard brands soft look

Rediff.com   2 Apr 2007

When computer brand Acer signed actor Hrithik Roshan as a brand ambassador, it was the latest in a long line of such announcements in what marketers call non-traditional or 'hard categories'.

Cricket viewership falls 56% in 3 years

Cricket viewership falls 56% in 3 years

Rediff.com   2 Apr 2007

Curiously, according to the Indian Readership Survey, the number of homes with access to cable and satellite television has surged 36 per cent from 38 million households in 2003 to 52 million this year.